Apptisan Technologies

Digital Marketing

Tailor-made Service

Keys To A Successful Marketing Media Campaign

Monthly link building and content outreach takes place in order to augment ranking growth

Selection of The Proper KeywordsThe keywords you target (and pay for) must be specific to what you are offering on your website. If you are a retailer, make sure that people who are looking for the products you sell are funneled directly to a page where that purchase can be facilitated.

Landing page creation and optimization is put in place for each

Digital Marketing Process

Reach the right audience, at the right time, on the right platform through a digital marketing strategy.

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Enhanced Targeting With Paid Media Marketing

Relevance: It is critical that the keywords you select are relevant to your company. Nothing angers a visitor more than being sent to a site that has nothing to do with his search. Even if the visitor leaves immediately, you've still paid for the click. The landing page for each PPC ad should be highly relevant to the search.

Matching Options: You can specify whether to bid on broad match keywords, (e.g. a bid on "website design" will show your ads for the query "website design company", but also "website design awards", or narrow your targeting with phrase match and exact match. You can also specify negative keywords, (e.g. setting the negative keyword "jobs" in an ad group with the broad match keyword "website design" will display your ad for the query "website design company", but not "website design jobs".

If you are only looking to attract local customers, you can specify that your ad run only on results geared to your neighborhood, your city or your state (i.e. Manhattan Dentist).

PPC allows you do deliver ads only at peak times for finding your potential clients and customers. PPC allows you do deliver ads only at peak times for finding your potential clients and customers. PPC allows you do deliver ads only at peak times for finding your potential clients and customers. PPC allows you do deliver ads only at peak times for finding your potential clients and customers.

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